A new poll suggests that companies who have pulled their advertising from GB News just days after its launch are facing a mass boycott.
Ikea, Kopparberg and Octopus Energy are among companies who have withdrawn advertising from veteran broadcaster Andrew Neil’s channel. Swedish furniture giant Ikea said it had “not knowingly” advertised on GB News.
Now a 12-hour poll for Express.co.uk asked: “Will you boycott companies who stop advertising on GB News?”
Out of 18,696 votes, an overwhelming 93% (17,466) of people vowed to boycott the companies who pulled the advertising. Just 7% (1,064) said they would not – while 159 people said they don’t know.
A poll spokesman said:
“These companies can choose who they advertise with, and buyers choose who they buy from. However, with GB News representing a broader perspective of news provision and this has scared them away, merely highlights the narrow perspective of their owners/shareholders and provides more broadminded UK buyers with the evidence of this.”
They added: “If companies want to choke on woke, let ’em.”