Left-wing campaigners on Twitter trying to bully firms into boycotting GB News have received a stunning rebuttal from the Co-op.
The chain was under immense pressure to cave in to demands to boycott the newly-launched channel after being bombarded with a barrage of messages from keyboard warriors. Since its launch on Sunday firms including Kopparberg, Grolsch, Nivea and the Open University have pulled their advertising. Ikea followed suit leaving the channel’s other advertisers under immense scrutiny over how they would act.
It was widely expected the Co-op would bow to pressure, but many Brits were delighted when the opposite situation materialised.
It stood firm in the face of a constant tirade of tweets throughout urging it to pull its advertising from the channel – which vows to “lend an ear to some of Britain’s marginalised and overlooked voices”.
The Co-op announced that it would not remove its advertising.
”Hi, we have developed a detailed and thoughtful advertising approach, which is driven by 3 principles:
“1- We will not seek to affect the editorial independence of publications or channels.
“2- We will not undermine the commercial value of our society for our members.
“3- We will ensure our values and principles are clear and undiminished regardless of surrounding content.”
The company was applauded by many freedom-of-speech loving Brits.
Former Ukip MEP Patrick O’Flynn tweeted:
“Wow, Co-op UK just knocked it out of the park by promising to respect viewpoint diversity and editorial independence in the face of pressure from left activists to boycott GB News. Am now proud to shop at their local store most days!”